On $Apple(AAPL)$ most recent e

2023-09-05

On $Apple(AAPL)$ most recent earnings call, CEO Tim Cook acknowledged the Messi-related bump for Apple TV+.

"We're focused on original content, as you know, with TV+," Cook said in response to a question about the impact of MLS on Apple TV+.

"And sport is a part of that because sport is the ultimate original story. And for MLS, we're -- we could not be happier with how the partnership is going. It's clearly in the early days, but we are beating our expectations in terms of subscribers, and the fact that Messi went to Inter Miami helped us out there a bit. And so we're very excited about it."

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