🍎 Or 🍏 This Week?

This week all eyes will be on the next meeting of the Fed's rate-setting committee for insight into where monetary policy goes from here. The markets are all but certain that central-bank officials will hold rates steady Wednesday but are divided on the possibility of another increase later this year.

Cracks have emerged in the tech trade. Shares of Apple, the largest company in the S&P 500 by market value, have declined 6.8% this month, while Nvidia, the index's top performer for 2023, has retreated 11%. They are still up 35% and
 200% in 2023.

A bargain not to be missed? 🍎

The dual drops have helped pull the technology sector to a 4.3% decline in September, putting it on pace to lag behind the S&P 500 by the widest margin in a month since November 2018, according to Dow Jones Market Data. The index is down 1.3% in September.

Many investors were surprised by the force with which the stock market burst out of the gate in January. Through August, the S&P 500 notched a total return, which includes dividends, of 19%. Technology and similar market segments accounted for nearly all of it.

While the market is upbeat about the new iPhone 15 from Apple Inc. AAPL is facing some hurdles. Despite the excitement, the company has seen its revenue decline for three quarters in a row. The Street highlighted a 1.4% drop in the money earned in the quarter ending on July 1.

Better to buy the phone or the shares? 🤔

Sales of iPhones, which usually bring in almost half of Apple's total earnings, went down by 2.4% in the recent quarter. Adding to the troubles is the decision of the Chinese government to stop its workers from using iPhones.

This is a big deal because almost 19% of Apple's total sales reportedly come from Greater China, which includes mainland China and Hong Kong. Analysts are worried about the ban of iPhones in government agencies in China. They said it is an unpredictable factor that could stop the growth of iPhone sales next year.

Rotten apple rejection in China

Despite these challenges, Apple is still valued at $2.75 trillion. Some experts, however, believe that the company's stock price is higher than it should be and that Apple needs to grow its business more steadily in the coming years.

⚠️ Trading tips: looking at calls above 175.5 and puts under 173.58 on Monday. Some may consider to sell put hoping to be triggered for long term accumulation of shares. However, the premium is unattractive since AAPL moves too slowly to employ such a strategy.

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