To answer your question, in 2024, the winner is likely to be Microsoft
$Microsoft(MSFT)$ . Why? Because it is better priced now and has better valuation. Microsoft will push the AI and tech industry in 2024. The same may not be said for Apple
$Apple(AAPL)$ . Amidst the patent lawsuits and poor iPhone revenue, there are a lot of concerns regarding Apple's performance in the next few quarters. At this current timeframe, Microsoft is a better buy than Apple.
However, to put further weight on the question, who is the true winner? In the long term? That question may not be answerable. Simply put, maybe both companies will be the "winners". We have seen how both companies have done tremendously well in the past years, with Apple leading. But maybe its time for Apple to trail Microsoft a while, and who knows maybe Apple will lead again. The best decision is certain though, which is to have positions in both companies than to put all your eggs into the basket of only one of these "winners".
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