$Vanguard Dividend Appreciation ETF(VIG)$ Day 5: I love VIG for its methodology of choosing companies that have consistently grown their dividends for 10 years. This shows that the companies have strong confidence in their ability to pay shareholders. These companies usually have a high profit margin and therefore are able to continue to increase their dividend payouts even in more difficult economic periods.
These companies are also unlikely to cut their dividends as they are conscious of the types of dividend-loving shareholders they attract and how they would react to a cut in dividend payout.
Remember to do your due diligence and happy investing! [Happy]
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