$美国超微公司(AMD)$  $AMD is already disrupting $NVDA on the hardware side.

$AMD is employing the same strategy that once propelled it past $INTC.

Now, $AMD is poised to disrupt $NVDA's stronghold in the GPU market, utilizing its chiplet-based architecture to challenge the monolithic approach that has been $NVDA's hallmark.

$AMD's chiplet-based design breaks down a large chip into smaller, more manageable modules, known as chiplets. This modular approach offers several advantages over $NVDA's monolithic architecture:

1. Higher Yields: If a single chiplet fails during manufacturing, the entire chip does not need to be discarded. This results in significantly higher yields and lower production costs.

2. Scalability: $AMD can easily add or remove chiplets to adjust the performance and power consumption of its GPUs, enabling it to cater to a wider range of customer needs.

In contrast, $NVDA's monolithic GPUs are more complex and expensive to manufacture. This complexity also increases the risk of yield issues and makes it challenging to scale its GPUs effectively.

$AMD's recent MI300 chip represents a significant milestone in its chiplet-based GPU development. While it may not immediately match $NVDA's performance, $AMD's iterative approach is likely to gradually close the gap and eventually surpass $NVDA's monolithic offerings.

$NVDA, accustomed to its dominant position and high margins, faces a dilemma. While it has explored chiplet designs, the (for now) lower margins associated to this type of architecture may discourage its core business units from embracing this technology.

Engineers, sales teams, and executives alike are all incentivized to maintain the status quo, making it difficult for $NVDA to pivot towards a chiplet-based strategy. This complacency could leave $NVDA vulnerable to $AMD's growing chiplet-based GPU capabilities.

$AMD's chiplet-based GPUs offer a promising path to achieving performance parity with $NVDA's monolithic designs at lower prices. This combination of affordability and performance could significantly expand $AMD's market share in the GPU market, challenging $NVDA's dominance.

As $AMD continues to refine its chiplet-based GPU technology, it is poised to disrupt $NVDA's stronghold in the GPU market. $AMD's iterative approach and lower cost structure could threaten $NVDA's high-margin strategy and potentially redefine the GPU landscape.