$多邻国(DUOL)$ $DUOL is building the Internet's University.

Duolingo, seemingly a harmless language learning app, it is poised to become the internet's school.

$DUOL has nailed the didactic mechanism required to teach things that require repetition, at scale.

Today $DUOL users spend time learning languages on the app, but it can be repurposed to teach anything that requires daily practice.

And while behemoths like $GOOG hold vast troves of data about individuals' learning aspirations, $DUOL has captured the hearts and minds of learners, amassing a staggering user base that continues to grow exponentially.

$DUOL's focus on its students is hard to match, even for $GOOG.

Between Q3 2020 and Q3 2023, Duolingo's monthly active users (MAUs) skyrocketed by a remarkable 224%, reaching 83.1 million.

But why does $DUOL grow like this, when there's so much information on the internet?

Deeply delving into Duolingo's operations, it becomes apparent that the platform excels at fostering motivation throughout the learning process.

Despite the abundance of information available today, a phenomenon that existed even before the advent of the internet (in the form of books), people still need to be taken through the learning process.

Duolingo has seemingly mastered this mechanism to such an extent that it has not only captured a significant market share but also expanded the TAM of the language learning market itself.

In the Q3 2023 earnings call, for instance, management revealed that a staggering 80% of all Duolingo users in the US had no prior inclination to learn a language before discovering the platform.