Just my 2 cent worth. Although I hate to accept the facts it's obvious Apple is on downward trends.

I sum it that the end long due results is its own doings over the recent years, enjoying the fruits of the technogical prowess from the Steve Jobs days and his influence several years after his demise. 

No longer was technology advancement and innovation more important than marketing and reaping its very own customers dry with ridiculous marketing gimmickselike "Apple is red now" banking on offering of new colour cover while it is oblivious to its competitors tossing and out beating on innovation and new technology such as satellite telephony and user experience just to name a few.

Apple can still come back if it can adjust it's corporate thinking and look back at whose eating it's cake before it's too late. More can be done to the new Vision Pro which isn't good enough to demand such exorbitant price compared to its low cost without the deserved technological prowess within the device. 

Good luck and best wishes, Apple and Cook