At what price will you buy $Apple(AAPL)$ ?

Growing up I always feel that Apple's marketing can always find a way into people's heart. From the iMac, iPod, iPhone, to the current Apple vision pro. It's not about the ecosystem or design of their products, but a combination of a few points:

1. TIMING

It is very much about how we feel when we use Apple products. The way Apple time their product launches are ever so impeccable to the extent that there should be a research paper about this. The timing they launch and the way they launch always seems to make them the 'first mover', though we know that's not the case most of the time. Case in point, launching the Apple vision now is a much better timing compared to when$Alphabet(GOOGL)$  launched Google glass, or when $Meta Platforms, Inc.(META)$  launched the occulus. 

2. ECOSYSTEM

My best guess is that Apple will start to build up on APPLE TV or a new line of entertainment perhaps called APPLE SPHERE? Given the size of Apple and branding, it's not difficult to imagine Apple being able to close deals with celebrities and sports teams in a totally different way of entertainment. Live concerts, live sports events, etc. You can't get tickets to watch Taylor Swift's latest concert? Now you can be there virtually as she sings live in the stadium. How about watched the El Classico in the comfort of your own home but yet able to experience the atmosphere of being at the stadium? When that happens, and you didn't buy any Apple shares, I'm going to say I told you so. 

3. SOCIAL ECONOMIC STATUS

Though Apple is not loud LIKE $LVMH-Moet Hennessy Louis Vuitton(LVMHF)$ , it sure knows that Apple products are one of the symbols of the high social economic status. It means that people who own more Apple products are viewed as having a higher social economic status. People buy Apple product not because it's the latest tech, nor the highest value, but because it's Apple. That's marketing magic at play and Apple is one of the best in this area. One will hardly think of Samsung as a premium electronic brand though it does have good products. 

 Of late, Apple has been launching premium products that is driving the gap of Apple and non-Apple product owners and it is certainly working well for them. 

4. BUY, HOLD OR SELL? 

My take for Apple is Bullish, buy now and buy every dip for the next 2 years. 

I believe we will start to see the proliferation of virtual reality gadgets in the market in the near future, specialising with the crypto bull run created by the bitcoin halfing event in 2025, and Apple is in a very good position to leverage this upcoming trend.