AAPL VS MSFT

bumpy
02-20

I used to be as big an Apple fan as you and in fact have bought many thousands of dollars of Apple products of all type including half a dozen laptops, a couple towers, several minis and several tablets. They are mostly good systems with a straightforward OS and I don't regret owning them. Eventually though even big fans of Apple might see some warts however. If you only own Apple products then the company kind of owns you. It's hard to know if you're missing out on other products if Apple's are the only kinds you notice.

In the earlier days it was kind of obvious to many of us that Microsoft had really taken advantage of it's customers and was severely abusing their position what with horrendous quality control and as OS that deliberately handicapped their competition. They certainly earned their label as big-brother. I really don't know if Microsoft has reformed itself because I haven't seriously used their products in many year but that doesn't mean that Apple's been a saint. They had a good reputation but like many companies they have abused it from time to time.

Apple's products were much better than many but they have been those that expired soon after their warranties did, batteries that were derated and computers and accessories that were ill-conceived, impossible or too costly to repair. I wanted to use a Nvidia graphics board that had 3D capabilities but the computer blocked them. After dropping expensive slick iPhones I bought Apple's battery case which broke all the rules for prolonging battery life.

But what's all this have to do with spatial computing? I was a fan of it a long time ago. Worked in Kodak development, played with their 50ish Stereo Realist camera, put together a basic 3D videocam, worked with the guy who invented digital photography, and played with a 3D visual system on a full color Amigas that had been released a few months after the first monochrome Mac. The Xerox system that the Amiga and Mac were based on though was before my time.

I'd say the reasons we haven't had 3D visual computing are 3 fold. The technology has been expensive, people are sensitive to false orientations and companies are predatory. The first two can mostly be overcome but the last is tough. Companies like Apple, Meta, Google, Fuji, Sony, etc. are in business to make money and they all want to make the most. They may produce video after video telling us they want us to reach our full potential but what they don't tell you is they they need to be paid for doing that or no deal. Their legal teams will certainly tell you that though if you come within a mile of their patents. So the job ends up being 4 times more difficult since the device not only has to work well but has to feed hungry companies. The only hope we really have is if those companies start to believe that if they don't cooperate they'll miss out. I think that's probably why Apple is finally releasing its goggles. Keep in mind though that they probably pretty much already know what the capabilities of the next two versions will be and how they'll be priced as well. They really don't want them to sell well yet because their other products are much cheaper to build. $苹果(AAPL)$ $微软(MSFT)$

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