Google's attempt likely aimed to minimize bias in the training data, recognizing that data can inherently carry biases. For instance, if the AI is primarily shown white swans, it learns to associate swans with the color white, leading to a predominance of white swan images. In an effort to counteract such bias, Google may have overcompensated, inadvertently introducing a new bias by over-representing black swans to counteract the perceived white bias.
The backlash was significant. The issue is not with the technology's capabilities but with societal values, leading to divisive opinions
Conversely, when submitted similar prompts to ChatGPT, it assisted in crafting ads for both the goldfish sale and the fossil fuel job. ChatGPT generated historically accurate images for the pope and George Washington as white males but refused to create an image of a Nazi soldier. It struggled similarly to Gemini when addressing questions of moral complexity, such as comparing the harm caused by Elon Musk versus Adolf Hitler. But as a newcomer, Gemini received a disproportionate share of negative attention. Nevertheless, it is clear that ChatGPT isn’t as woke as Gemini.
For a company like Google that aims to sell ads to diverse groups globally, maintaining neutrality is crucial. However, it becomes problematic when paying users find Gemini's responses misaligned with societal norms or outright refusal to perform certain tasks. Google needs to rethink its approach for Gemini.
Google has temporarily disabled Gemini's image generation feature, planning a relaunch in the coming weeks. Alphabet CEO Sundar Pichai has internally stated that the current situation is unacceptable.
Google’s parent, Alphabet, saw its share price declined by 11% over the past month, with this incident marking a setback for Google in the AI race.
Making mistakes is part of the process, but the crucial factor will be how Google leverages these lessons to enhance Gemini. I remain optimistic and convinced that Google continues to be a formidable competitor in the AI race, but it has to go beyond an AI chat offering.
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