$Bilibili Inc.(BILI)$ $BILIBILI-W(09626)$ When it comes to Bilibili, can it provide a good way for content creators to make money compared to platforms like Douyin or Weibo Video? If they can't nail this aspect, it's highly likely that creators will migrate to other platforms. From what I've observed, quite a few are already doing live-streaming and selling products on Douyin, and they've reduced their video content on Bilibili.
I remember a top creator mentioning that he couldn't make much money on Bilibili and knew others who switched to different platforms and are doing well. He couldn't switch because of contractual obligations.
The easiest ways for most creators to earn money are probably through advertising and e-commerce. For gaming, it can only supplement company revenue. From an ecosystem perspective, this doesn't help most creators earn income and doesn't motivate users to produce content here.
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