$XIAOMI-W(01810)$ Xiaomi is late, but having an established brand image/name is a plus. The SU7 has received significant coverage in China, which is a sign of strong branding. The key question remains around mid to long term brand price positioning (maybe above XPeng and below Nio?). Having a charismatic leader is a plus in a world increasing susceptible to Messiah marketing and one word labels.
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