Compared with last November (when ideal sales reached 41,000 units), the total number of mainstream 6-seater cars in the market shrank by 2,600 units. For the world, M9 and M7, a total of 7,400 units were added. Ideal, L9 and L8, a total reduction of 13,000 units. Wei brand, Lanshan added 1,000 units.
There are several conclusions:
1. The 6-seater car market shrank slightly in absolute terms, but the shrinkage was better than the broader market.
2. Ideal aspect
The competing product of M9 is L9 rather than L8, but the order decline for L8 is even more severe, which has a lot to do with the lack of booths. Last week’s sales composition also showed that L8 was less than L9. With the booth restored, orders for L8 are expected to improve.
L9 was seriously injured due to the negative impact of MEGA and the fierce impact of Wenjie M9. After March, Ideal’s publicity for L789 was much less, but it had some impact.
3. Except for GLB, all other traditional fuel-powered 6/7-seaters have declined. Sooner or later, this part of the market will be given to independent brands.
4. Judging from the current situation, it is indeed inappropriate to promote pure electric vehicles this year. The basic market has not yet reached the point of peace of mind, and the ability to control multiple models is not mature enough.
In the 5th and 4th quarters, the single-week sales volume is expected to exceed that of Audi, and the company will move from a range-extended powerhouse to a range-extended king.
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