$亚马逊(AMZN)$ E-commerce powerhouse Amazon has been a standout performer in the industry. Up 22% YTD and 45% in the past 12 months, the stock is trading for $184 today. While it is close to the 52-week high, I think there is still a chance to own this tech stock. Amazon is a slow and steady performer that has bounced back from the pandemic lows and is walking strong today.

As a highly diversified business, Amazon generates maximum revenue from cloud computing, Amazon Web Services (AWS) and advertising segments. In the recent quarter, it reported a 17% YOY jump in the cloud segment and the total revenue came in at $143.3 billion. It holds the largest cloud infrastructure share, followed by Microsoft. This is one segment investors should keep an eye on.

While it remains a leader in the online marketplace, it has grown tremendously in the advertising segment. With many users visiting the website regularly, marketers are happy to put money into advertising on this platform.

The company has seen a steady 20% growth in this segment in earlier quarters and reported a 24% jump in the recent quarter. Its wider reach will attract advertisers to the platform, and this segment could become a major profit generator in the next decade.

I am highly bullish on the stock and believe it could be one of your best bets for the next decade. Wall Street is also bullish on Amazon’s future and has a strong buy rating. Things are going really well for the company, and this boring stock is the one to buy and hold for the long term.