RitaClara
06-20

$Alphabet(GOOG)$ Alphabet's (GOOGL) Android Efforts Boost Google Services Segment

Alphabet’s shares have rallied 26.7% in the year-to-date period. The company is benefiting from strong Google Services segment driven by search, YouTube, Pixel and particularly Android. Hence Google is making continuous efforts to bolster its Android features.

This is evident from Alphabet’s latest user interface (UI) redesign for one of its Android apps, Google Messages. The redesign presents a full-screen "Select recipients" UI with five recent conversations, a search button and a contact list. Users can select multiple conversations, select profile avatars and share individually by tapping the "Next" FAB.

Alphabet further strengthened its Google Messages app with an upgrade that allows users to edit a Rich Communication Services message, enabling 15 minutes for typo correction. Users can edit the original message by long-pressing the pencil icon in the toolbar, and the original message can be viewed by long-pressing the overflow menu.

These efforts will enable Google to capitalize on growth opportunities present in the global mobile messaging market, which, per a Future Market Insights report, is expected to reach $443.53 billion by 2033, indicating a CAGR of 15.9% between 2023 and 2033.

Expanding Android Offerings Aid Google Services

Alphabet has been making concerted efforts to bolster other Android apps like Google Wallet, Google Maps and Google Photos, among others, in addition to Google Messages, in a bid to strengthen the Google Services segment.

Google recently introduced a new Notifications feature for its Google Wallet app. The Wallet app now has six notification categories, namely Tips, Purchases, Passes, Transit, Updates & Alerts, and Promotional Campaigns, allowing users to receive transaction notifications from Google Wallet directly instead of Google Play services.

Alphabet also announced a feature on Google Maps that shows entrances for buildings to some select users, addressing the issue of navigating to specific building portions on the map. This feature is aimed at improving the user experience and ensuring accurate directions for businesses or locations.

Alphabet launched a free version of Magic Editor for Google Photos, allowing Android users to manipulate images, resize, and erase parts, apply background pre-sets and select with tap, circle, or brush.

Wrapping Up

All the above-mentioned endeavors to bolster its Android app offerings will, in turn, boost the Google Services segment.

Strengthening the Google Services segment is expected to continue aiding Alphabet’s overall financial performance in the near term.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

We need your insight to fill this gap
Leave a comment