Simply rules of intelligent investing
1. Don't depend on recent or current figures to forecast **re price, remember that many others knew them before you did.
2. Price is continuously molded by fears, hopes, and unreliable estimates. Capital is always at risk if not purchasing under average values.
3. Remember that many complex factors, such as accounting choices and the human problems with management and with large shareholders, lie behind reported earings.
4. Disregard the competition at your perils, they are always attacking your company's trade position and its earnings.
5. Don't trust quarterly earnings. Verify reports though the sources amd application statement. Figure can lie, and lairs can figure.
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