$Shopify(SHOP)$ Customers are

Customers are starting to leave now. Price increases hit this quarter. And yet SHOP only did .14 EPS.

The significant adjustments to Shopify's pricing model reveal a leap from $29/month to $39/month for the Basic plan, representing a 34.48% increase. Similarly, the standard Shopify Plan now sits at $105/month, up from $79, indicating a 32.91% price increase.Shopify Plus pricing has risen from $2,000 to $2,500/month, making it a 25% increase. Customers can also choose a three-year term that offers a reduced rate of $2,300 monthly. The changes highlight the importance of evaluating the total cost of ownership, especially with added transaction fees for non-Shopify Payments users.

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