EricVaughan
08-22

$XIAOMI-W(01810)$ Xiaomi loses 60,000 yuan for one car, and the CEO of a certain car company blasted Lei Jun for being a "bad businessman". Is it possible that black and red are also black?

The automobile industry is a typical scale effect industry. Xiaomi Automobile is currently in a stage of slow growth. With the increase in sales, the cost is getting lower and lower. There will be a break-even point.

It is a loss before XX volume, and it is profitable after that. Therefore, the companies that survive have experienced the "death climb" of production capacity.

Xiaomi just started making cars, invested in research and development in the first three years, and only launched the first car this year. Now the first car has not been sold for 6 months. It would be strange if it could make a profit!

So it is normal to lose money, but it is abnormal to keep losing money. Among the new forces now, Ideal Auto should be the most profitable at present, and Seres has the highest certainty.

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