Yesterday, Xiaomi released its 24Q2 financial report, disclosing the specific data of its cars for the first time. The gross profit margin of its cars and innovation business was 15.4%, and the adjusted net loss of its cars was 1.8 billion yuan. According to the number of cars delivered, the loss per car was about 60,000 yuan. So the question is, what is this level in the car manufacturing industry?
Objectively speaking, this data is not exaggerated, and it is a standard performance. In the early days, the loss per car of NIO was 100,000 yuan, but it cannot be completely compared in this way. The cost is different for different car manufacturing time. The data of Xiaomi's current car and single quarter are also acceptable. Mr. Lei himself also said that he is not anxious about Xiaomi's current losses. At present, Xiaomi Automobile is still in the investment period. After reaching a certain scale, Xiaomi's profit and loss balance will be easy to achieve, so everyone does not need to worry about Xiaomi.
I don't know what you think?
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