$ulta beauty(ULTA)$ All great investors make mistakes. I think Buffett just made one with ULTA. He should've stayed with $Apple(AAPL)$ ... My guess is he'll take his losses in ULTA and run for the door - like he did with his investment in $Exxon Mobil(XOM)$ a few years ago. His ULTA investment, like his Exxon investment, also does not make any sense.
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