$ulta beauty(ULTA)$ Priced as it is with a good history of compounding its top and bottom lines, it appears very good value. However, that competition risk some mention, particularly with Sephora and $Amazon.com(AMZN)$ , is a legitimate concern that is spooking the market. There isn't really a competitive advantage here as there's particularly nothing unique here. Probably doesn't go down much from here, but I'm unconvinced that it soars.
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