$Apple(AAPL)$ Up to now, none of Apple's competitors had the ability to move upmarket to complete with Apple's high end offerings. It is different now that $XIAOMI-W(01810)$ $Xiaomi Corp.(XIACY)$ is becoming a high technology company, and not just in smartphones but also in EVs and IoT, and there is no doubt it will have the ability to compete with Apple on the quality of the smartphones. The only thing going for Apple is perceived loyalty to the brand, but I think it will erode over time.
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