$Apple(AAPL)$ Latest thing they achieved was M chip, converting old and worthless Macbook Pro hardware into a performing machine with great battery life. This was also accompanied by the fact that they can charge a premium for small hardware upgrades (200$ for a simple 256GB storage?), which helped them to sell new computers to their old customers and gain huge profits.
How do I know this? Because after 2021, when M1 chip proved to be powerful and resourceful, most of our Macbook stack got renewed. I was using a 6 years old work Macbook before that, because newer Intel Macbooks did not promise anything new.
But this was 3 years ago. Now, they are pretty much failing to create new income markets. Their latest tech demo "Vision Pro" failed miserably. Their only means to increase their income is to sell more hardware to push their services (AppStore and stuff), but this is also under investigation and they probably will have to open up their ecosystem more.
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