$Apple(AAPL)$ If boring Apple

If boring Apple iPhone sales are flat at 229-230M, and an average price slight increase of $890 vs 2023’s $872, Apple iPhones would pull in “only” $203.8M to $205M, almost a new record. Meanwhile innovations like Foldables can’t even manage to sell 18M annually after 6 years of trying. They do make money for Android makers, they better to offset all those cheap <$150 and <$300 smartphones that make up 85% of their sales.

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