Xpeng's recent marketing efforts have shown significant improvement. Here are two key points:
They've shared many attractive photos of women to pick up the MONA model. While the primary customer base for MONA is still male, these photos are an excellent way to attract younger audiences.
The promotional setup for the P7+ has been thoughtfully executed. The two displays resonate deeply with the essence of effective marketing—simple, direct, and memorable.
These may seem like small details, but the devil is in the details. Marketing subtly shifts people's perceptions, ultimately shaping their understanding of a brand. I hope Xpeng continues this momentum and enhances its marketing for intelligent driving as well. In this new phase, it's all about competing systems. Beyond just financial resources, data scale, and technical capabilities, marketing prowess is crucial. Since the usability of intelligent driving can be easily understood, the average person often lacks the discernment to evaluate it properly. I hope Xpeng can catch up and not fall too far behind.
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