$Amazon.com(AMZN)$ Retail has

$Amazon.com(AMZN)$ Retail has never really turned on the earnings

Ads are inflecting upwards and were very slept on

Aws continues to grow and is in the top position

Best logistics and shipping in the game

And in prime they have a costco-like high margin subscription stream

Not to mention, a history of great capital allocation and being able to spin up unrelated business segments into real business in their own right.

And they are still investing capital. People focus on net income, and so theres no or little ROIC. however, the denominator, IC, is going up, unlike aapl or something, where they are returning capital. So your IC on which you will one day earn returns is going up bigly.

Still have to pay attention to the valuation, but it’s a very misunderstood company. The net income has never really been turned on, but if any company should get the benefit of the doubt in this regard its amazon

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