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11-21
$LI AUTO-W(02015)$ $Li Auto(LI)$  

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Ideal Automobile (Li Auto) 

1) Cash Reserves more than 100B

2) Strategic Overseas Market Expansion


Translated By Google. Article by Chinese Media

Since August this year, the retail penetration rate of new energy passenger vehicles has continuously exceeded 50%. New energy vehicles have gradually occupied a dominant position in the market, and the brand head effect has become more and more obvious. In the new energy vehicle market of more than 200,000 yuan, the concentration of TOP3 brands has reached 50%. A few days ago, Liu Jie, president of the ideal automobile product line, talked about the changes in the domestic new energy vehicle market this year in an interview with the Daily Economic News reporter.

Data shows that in the third quarter of this year, Ideal Automobile accounted for more than 17% of the new energy market of more than 200,000 yuan, ranking first in China's automobile brand sales. In October this year, Ideal Automobile delivered 51,400 new cars, an increase of 27.3% year-on-year.

In Liu Jie's view, in addition to the continuous improvement of the penetration rate of new energy vehicles, the leading new energy vehicle enterprises are increasing investment in intelligent driving and intelligent cockpits, and the application of AI technology is also accelerating. Take Ideal Automobile as an example, we pushed smart driving based on the 'end-to-end + VLM' large model to all high-level smart driving users in October this year. Liu Jie said.

He believes that the current domestic car market also shows the characteristics of "higher and higher investment requirements for enterprise research and development and basic capabilities". As far as Ideal Automobile is concerned, since this year, Ideal Automobile has invested more than 8 billion yuan in research and development. As of October 31, Ideal Automobile has 475 retail centers, 444 after-sales maintenance centers and authorized sheet shet spraying centers across the country, and the overcharging network has exceeded 1,000 stations. Ideal Automobile's cash reserves of more than 100 billion will support the investment in technology research and development and infrastructure for a long time. Liu Jie said.

While stabilizing the domestic market share, Ideal Automobile is also accelerating the layout of overseas markets. Liu Jie said, "The overseas market is very important for the ideal car, and the company's overseas strategy is different from that of other car companies. Up to now, Ideal Automobile has established an after-sales service system in Kazakhstan and other countries and regions. The construction of these after-sales service stores has also helped Ideal Automobile further increase its market share in overseas markets.

"Regarding the choice of overseas areas, the Middle East and Central Asia will be the company's first export target markets. On this basis, the company will also continue to explore and evaluate other markets with high growth potential to achieve a broader global layout. Liu Jie added, "At present, the company has decided not to enter the Western European and North American markets for the time being."

In addition, on the occasion of the 20th anniversary of the founding of the Daily Economic News and the 16th anniversary of the hunting list, Liu Jie also sent blessings to the Daily Economic News. With the closer integration of the automobile industry and cutting-edge technology, it is expected that Daily Economic News can show readers a clear vein of technological development, so that both industry insiders and consumers can obtain valuable information from it. At the same time, I hope that Perjing can further strengthen the forward-looking report on the development trend of the industry and continue to guide the direction for Chinese brands in the new technological wave. Liu Jie said, "We believe that the Daily Economic News and the Car Hunter List will continue to play a greater role in promoting the development and innovation of China's automobile industry.

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