Black Friday Shopping Frenzy! Which Companies Could Be Big Winners?

According to a Morgan Stanley survey conducted this month involving around 2,000 consumers, Americans are more optimistic about holiday shopping prospects than in the past two years.

Approximately 35% of respondents said they expect to spend more this holiday shopping season compared to last year.

The latest consumer survey by the National Retail Federation (NRF) projects that average spending on gifts, food, decorations, and other seasonal items during the winter holidays will reach a record $902 per person. This is about $25 higher than last year's average and $16 above the previous record set in 2019.

This year, online shopping remains the top destination, with 57% of consumers planning to shop online. Following closely are department stores (46%), grocery stores and supermarkets (46%), and discount stores (45%).

Which companies are likely to benefit? Take a look at these Black Friday concept stocks!

Online retailers: $Amazon.com(AMZN)$ $Shopify(SHOP)$ $Coupang, Inc.(CPNG)$ $Sea Ltd(SE)$

Clothes: $TJX Companies(TJX)$ $Gap, Inc(GAP)$ $Lululemon Athletica(LULU)$ $Burlington(BURL)$

Retailers: $Wal-Mart(WMT)$ $Costco(COST)$ $Target(TGT)$ $Dollar General(DG)$

Buy now pay later services: $Affirm Holdings, Inc.(AFRM)$ $Visa(V)$ $MasterCard(MA)$ $PayPal(PYPL)$

Logistics: $SingPost(S08.SI)$ $FedEx(FDX)$ $J&T EXPRESS-W(01519)$

Department stores: $Macy's(M)$ $Nordstrom(JWN)$ $Kohl's(KSS)$

Disclaimer: Not financial advice. Investment involves risk. This advertisement has not been reviewed by the Monetary Authority of Singapore.