We are all bulls

Squid Game 2 on Fire: Can These Collab Brands Benefit?

"Squid Game 2" has officially aired. In its first week, it reached 68 million global views, with a total viewing time of 487.6 million hours, breaking the previous record set by the first season in the fourth week of September 2021 (from the 20th to the 26th), which was 448.73 million hours. The copyright holder, Netflix, has also implemented a multi-dimensional marketing strategy, launching various co-branded merchandise, with over 20 brands already joining, according to incomplete statistics.

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