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01-06
Squid Game 2 premiered on 26 December 2024, with Squid Game 3 set to be released in year 2025. Within a week, Squid Game 2 topped the charts in 92 countries and regions. It garnered 68 million global views, with a total watch time of 487.6 million hours, breaking the record set by the first season. The success has benefited Netflix. The share price of $Netflix(NFLX)$ has surged by 83%. Squid Game 2 is also making great commercial expansion. More than 20 brands have partnered to release various collaborative merchandise. Quite bullish on share price of $Netflix(NFLX)$ and its collaboration brands such as $Crocs(CROX)$, $POP MART(09992)$ and $Microsoft(MSFT)$. Viewers are crazy over Squid Game toys and the wid range of its related products now. Thanks @Tiger_SG @icycrystal
Squid Game 2 on Fire: Can These Collab Brands Benefit?
"Squid Game 2" has officially aired. In its first week, it reached 68 million global views, with a total viewing time of 487.6 million hours, breaking the previous record set by the first season in the fourth week of September 2021 (from the 20th to the 26th), which was 448.73 million hours. The copyright holder, Netflix, has also implemented a multi-dimensional marketing strategy, launching various co-branded merchandise, with over 20 brands already joining, according to incomplete statistics.
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