《可口可樂傳》是由美國著名新聞記者和紀實作家馬克·彭德格拉斯特所著，詳細記述了可口可樂從19世紀末至21世紀初的發展歷程。這本書被媒體譽爲商業史寫作的典範，通過深入的調研和詳實的記錄，展現了可口可樂如何從一種普通的汽水變成美國人的國民飲料，並最終征服全世界的歷程。 書中揭示了可口可樂品牌營銷的關鍵策略，如開創簡潔明快的現代廣告風格，通過地毯式廣告轟炸使品牌深入人心，以及利用名人代言，包括歷任美國總統，將其與愛國主義、美式生活等概念捆綁，推向全球市場。此外，還介紹了可口可樂的瓶裝授權體系，即公司只生產濃縮糖
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