nomadic_m
02-09
$Peloton Interactive, Inc.(PTON)$ "hardware + content" strategy includes:

1. Product matrix: High-end exercise bikes ($2,200) and smart treadmills ($4,295) serve as hardware entry points.
2. Subscription services: Digital membership (iOS) and device-based subscription (Android) offer tiered services.
3. Content ecosystem: Partnerships with top trainers and a vast library of fitness classes (over 58 million delivered annually).

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