蜜雪冰城之個人見解

機構

用途

現金

寶子們，2025 剛開年，餐飲連鎖企業就扎堆衝刺港股，蜜雪冰城也在其中📈 這已經是它第三次衝擊 IPO 啦，可你知道嗎，它明明不差錢！

從招股書來看，2021 - 2023 年以及 2024 年前 9 個月，蜜雪冰城營收和淨利潤一路狂飆🚀 2024 年 9 月末賬上趴着近 60 億現金，資產負債率低至 24%，槓桿率更是隻有 0.03%。那它爲啥還執着上市？大概率是背後的資本想退出，像美團系基金、高瓴資本這些大佬都等着呢💰

再說說加盟這塊，蜜雪冰城的模式是靠向加盟商賣物料和設備賺錢。這幾年門店擴張超猛，從 2 萬多家漲到 4.5 萬多家，但單店日均銷售額增長卻不給力了。2022 年開業的店，2024 年前 9 月日均零售額相比 2023 年只增長約 2%；2023 年開業的店，增速也才 5%，和蜜雪冰城自身營收高兩位數增長形成鮮明對比，加盟商想賺錢越來越難了😔

還有食品安全問題，真的是蜜雪冰城的大 bug。在黑貓投訴平臺上，2022 年 9 月投訴量 4000 多條，到 2025 年 1 月已經暴增到 8500 多條，大多都是和食品安全有關，喝出異物的情況特別多，蒼蠅、石頭子、螞蟻都有，看得人頭皮發麻😖 蜜雪冰城自己也在招股書裏承認這是個大風險。

所以啊，打算加盟蜜雪冰城的寶子們，一定要慎重再慎重，多做調研，別盲目跟風！要是有寶子對蜜雪冰城上市或者加盟有啥想法，歡迎在評論區一起討論👇

#蜜雪冰城 #蜜雪冰城上市 #加盟創業 #食品安全

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

Gao
2025-02-22
Gao
你说的第二点是值得思考，其他两点都不是问题
- 大头明明:
  大概率暗盘会破发
- 大头明明:
  就是资本想变现了
大头明明
2025-02-21
大头明明
蜜雪冰城

Leave a comment

4

3

1

{"i18n":{"language":"en_US"},"detailType":1,"isChannel":false,"data":{"magic":2,"id":405817023049984,"tweetId":"405817023049984","gmtCreate":1740103077935,"gmtModify":1740103095344,"author":{"id":3558670876802382,"idStr":"3558670876802382","authorId":3558670876802382,"authorIdStr":"3558670876802382","name":"大头明明","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":3,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":7,"starInvestorFlag":false},"themes":[],"images":[{"img":"https://static.tigerbbs.com/450dd9bbcd6db63dd9f840499460d45d","width":"649","height":"385"},{"img":"https://static.tigerbbs.com/8adf73877e32cf0394d9966198246f9b","width":"820","height":"283"},{"img":"https://static.tigerbbs.com/51edede2d2a728bf06d31adb8e752bf0","width":"872","height":"334"},{"img":"https://static.tigerbbs.com/33e41d085e3fd19bc2814e562695d828","width":"816","height":"193"}],"coverImages":[{"img":"https://static.tigerbbs.com/450dd9bbcd6db63dd9f840499460d45d","width":"649","height":"385"},{"img":"https://static.tigerbbs.com/8adf73877e32cf0394d9966198246f9b","width":"820","height":"283"},{"img":"https://static.tigerbbs.com/51edede2d2a728bf06d31adb8e752bf0","width":"872","height":"334"}],"title":"蜜雪冰城之個人見解","html":"<html><head></head><body><p class=\"t-img-caption\" style=\"display: flex; flex-direction: column; align-items: center;\"><img src=\"https://static.tigerbbs.com/450dd9bbcd6db63dd9f840499460d45d\" tg-width=\"649\" tg-height=\"385\"><span class=\"focused\">機構</span></p>\n<p class=\"t-img-caption\" style=\"display: flex; flex-direction: column; align-items: center;\"><img src=\"https://static.tigerbbs.com/8adf73877e32cf0394d9966198246f9b\" tg-width=\"820\" tg-height=\"283\"><span class=\"focused\">用途</span></p>\n<p class=\"t-img-caption\" style=\"display: flex; flex-direction: column; align-items: center;\"><img src=\"https://static.tigerbbs.com/51edede2d2a728bf06d31adb8e752bf0\" tg-width=\"872\" tg-height=\"334\"><span></span></p>\n<p class=\"t-img-caption\" style=\"display: flex; flex-direction: column; align-items: center;\"><img src=\"https://static.tigerbbs.com/33e41d085e3fd19bc2814e562695d828\" tg-width=\"816\" tg-height=\"193\"><span class=\"focused\">現金</span></p>\n<p>寶子們，2025 剛開年，餐飲連鎖企業就扎堆衝刺港股，蜜雪冰城也在其中📈 這已經是它第三次衝擊 IPO 啦，可你知道嗎，它明明不差錢！</p>\n<p>從招股書來看，2021 - 2023 年以及 2024 年前 9 個月，蜜雪冰城營收和淨利潤一路狂飆🚀 2024 年 9 月末賬上趴着近 60 億現金，資產負債率低至 24%，槓桿率更是隻有 0.03%。那它爲啥還執着上市？大概率是背後的資本想退出，像美團系基金、高瓴資本這些大佬都等着呢💰</p>\n<p>再說說加盟這塊，蜜雪冰城的模式是靠向加盟商賣物料和設備賺錢。這幾年門店擴張超猛，從 2 萬多家漲到 4.5 萬多家，但單店日均銷售額增長卻不給力了。2022 年開業的店，2024 年前 9 月日均零售額相比 2023 年只增長約 2%；2023 年開業的店，增速也才 5%，和蜜雪冰城自身營收高兩位數增長形成鮮明對比，加盟商想賺錢越來越難了😔</p>\n<p>還有食品安全問題，真的是蜜雪冰城的大 bug。在黑貓投訴平臺上，2022 年 9 月投訴量 4000 多條，到 2025 年 1 月已經暴增到 8500 多條，大多都是和食品安全有關，喝出異物的情況特別多，蒼蠅、石頭子、螞蟻都有，看得人頭皮發麻😖 蜜雪冰城自己也在招股書裏承認這是個大風險。</p>\n<p>所以啊，打算加盟蜜雪冰城的寶子們，一定要慎重再慎重，多做調研，別盲目跟風！要是有寶子對蜜雪冰城上市或者加盟有啥想法，歡迎在評論區一起討論👇</p>\n<p>#蜜雪冰城 #蜜雪冰城上市 #加盟創業 #食品安全</p></body></html>","htmlText":"<html><head></head><body><p class=\"t-img-caption\" style=\"display: flex; flex-direction: column; align-items: center;\"><img src=\"https://static.tigerbbs.com/450dd9bbcd6db63dd9f840499460d45d\" tg-width=\"649\" tg-height=\"385\"><span class=\"focused\">機構</span></p>\n<p class=\"t-img-caption\" style=\"display: flex; flex-direction: column; align-items: center;\"><img src=\"https://static.tigerbbs.com/8adf73877e32cf0394d9966198246f9b\" tg-width=\"820\" tg-height=\"283\"><span class=\"focused\">用途</span></p>\n<p class=\"t-img-caption\" style=\"display: flex; flex-direction: column; align-items: center;\"><img src=\"https://static.tigerbbs.com/51edede2d2a728bf06d31adb8e752bf0\" tg-width=\"872\" tg-height=\"334\"><span></span></p>\n<p class=\"t-img-caption\" style=\"display: flex; flex-direction: column; align-items: center;\"><img src=\"https://static.tigerbbs.com/33e41d085e3fd19bc2814e562695d828\" tg-width=\"816\" tg-height=\"193\"><span class=\"focused\">現金</span></p>\n<p>寶子們，2025 剛開年，餐飲連鎖企業就扎堆衝刺港股，蜜雪冰城也在其中📈 這已經是它第三次衝擊 IPO 啦，可你知道嗎，它明明不差錢！</p>\n<p>從招股書來看，2021 - 2023 年以及 2024 年前 9 個月，蜜雪冰城營收和淨利潤一路狂飆🚀 2024 年 9 月末賬上趴着近 60 億現金，資產負債率低至 24%，槓桿率更是隻有 0.03%。那它爲啥還執着上市？大概率是背後的資本想退出，像美團系基金、高瓴資本這些大佬都等着呢💰</p>\n<p>再說說加盟這塊，蜜雪冰城的模式是靠向加盟商賣物料和設備賺錢。這幾年門店擴張超猛，從 2 萬多家漲到 4.5 萬多家，但單店日均銷售額增長卻不給力了。2022 年開業的店，2024 年前 9 月日均零售額相比 2023 年只增長約 2%；2023 年開業的店，增速也才 5%，和蜜雪冰城自身營收高兩位數增長形成鮮明對比，加盟商想賺錢越來越難了😔</p>\n<p>還有食品安全問題，真的是蜜雪冰城的大 bug。在黑貓投訴平臺上，2022 年 9 月投訴量 4000 多條，到 2025 年 1 月已經暴增到 8500 多條，大多都是和食品安全有關，喝出異物的情況特別多，蒼蠅、石頭子、螞蟻都有，看得人頭皮發麻😖 蜜雪冰城自己也在招股書裏承認這是個大風險。</p>\n<p>所以啊，打算加盟蜜雪冰城的寶子們，一定要慎重再慎重，多做調研，別盲目跟風！要是有寶子對蜜雪冰城上市或者加盟有啥想法，歡迎在評論區一起討論👇</p>\n<p>#蜜雪冰城 #蜜雪冰城上市 #加盟創業 #食品安全</p></body></html>","text":"機構 用途 現金 寶子們，2025 剛開年，餐飲連鎖企業就扎堆衝刺港股，蜜雪冰城也在其中📈 這已經是它第三次衝擊 IPO 啦，可你知道嗎，它明明不差錢！ 從招股書來看，2021 - 2023 年以及 2024 年前 9 個月，蜜雪冰城營收和淨利潤一路狂飆🚀 2024 年 9 月末賬上趴着近 60 億現金，資產負債率低至 24%，槓桿率更是隻有 0.03%。那它爲啥還執着上市？大概率是背後的資本想退出，像美團系基金、高瓴資本這些大佬都等着呢💰 再說說加盟這塊，蜜雪冰城的模式是靠向加盟商賣物料和設備賺錢。這幾年門店擴張超猛，從 2 萬多家漲到 4.5 萬多家，但單店日均銷售額增長卻不給力了。2022 年開業的店，2024 年前 9 月日均零售額相比 2023 年只增長約 2%；2023 年開業的店，增速也才 5%，和蜜雪冰城自身營收高兩位數增長形成鮮明對比，加盟商想賺錢越來越難了😔 還有食品安全問題，真的是蜜雪冰城的大 bug。在黑貓投訴平臺上，2022 年 9 月投訴量 4000 多條，到 2025 年 1 月已經暴增到 8500 多條，大多都是和食品安全有關，喝出異物的情況特別多，蒼蠅、石頭子、螞蟻都有，看得人頭皮發麻😖 蜜雪冰城自己也在招股書裏承認這是個大風險。 所以啊，打算加盟蜜雪冰城的寶子們，一定要慎重再慎重，多做調研，別盲目跟風！要是有寶子對蜜雪冰城上市或者加盟有啥想法，歡迎在評論區一起討論👇 #蜜雪冰城 #蜜雪冰城上市 #加盟創業 #食品安全","highlighted":1,"essential":1,"paper":2,"likeSize":3,"commentSize":4,"repostSize":1,"favoriteSize":0,"link":"https://ttm.financial/post/405817023049984","repostId":0,"isVote":1,"tweetType":1,"viewCount":474,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":1033,"optionInvolvedFlag":false,"xxTargetLangEnum":"ZH_HK"},"commentList":[{"id":406198262440112,"commentId":"406198262440112","gmtCreate":1740196496110,"gmtModify":1740196496110,"authorId":3449792358255083,"author":{"id":3449792358255083,"idStr":"3449792358255083","authorId":3449792358255083,"name":"Gao","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":6,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":405817023049984,"objectIdStr":"405817023049984","type":1,"supId":0,"supIdStr":"0","prevId":0,"prevIdStr":"0","content":"你说的第二点是值得思考，其他两点都不是问题","text":"你说的第二点是值得思考，其他两点都不是问题","html":"你说的第二点是值得思考，其他两点都不是问题","likeSize":0,"commentSize":2,"subComments":[{"id":406518942593200,"commentId":"406518942593200","gmtCreate":1740278368069,"gmtModify":1740278368069,"authorId":3558670876802382,"author":{"id":3558670876802382,"idStr":"3558670876802382","authorId":3558670876802382,"name":"大头明明","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":3,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":405817023049984,"objectIdStr":"405817023049984","type":1,"supId":406198262440112,"supIdStr":"406198262440112","prevId":0,"prevIdStr":"0","content":"大概率暗盘会破发","text":"大概率暗盘会破发","html":"大概率暗盘会破发","disclaimerType":0},{"id":406518569300288,"commentId":"406518569300288","gmtCreate":1740278367773,"gmtModify":1740278367773,"authorId":3558670876802382,"author":{"id":3558670876802382,"idStr":"3558670876802382","authorId":3558670876802382,"name":"大头明明","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":3,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":405817023049984,"objectIdStr":"405817023049984","type":1,"supId":406198262440112,"supIdStr":"406198262440112","prevId":0,"prevIdStr":"0","content":"就是资本想变现了","text":"就是资本想变现了","html":"就是资本想变现了","disclaimerType":0}],"verified":10,"allocateAmount":0,"commentType":"valid","coins":0,"score":0,"disclaimerType":0},{"id":405815969202816,"commentId":"405815969202816","gmtCreate":1740106521239,"gmtModify":1740106521239,"authorId":3558670876802382,"author":{"id":3558670876802382,"idStr":"3558670876802382","authorId":3558670876802382,"name":"大头明明","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":3,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":405817023049984,"objectIdStr":"405817023049984","type":1,"supId":0,"supIdStr":"0","prevId":0,"prevIdStr":"0","content":"<p>蜜雪冰城</p>","text":"<p>蜜雪冰城</p>","html":"<p>蜜雪冰城</p>","likeSize":0,"commentSize":0,"subComments":[],"verified":10,"allocateAmount":0,"commentType":"invalid","coins":0,"score":0,"disclaimerType":0}],"isCommentEnd":false,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/405817023049984"}