$蜜雪集團(02097)$
明日“夜盤”買入可行性
後續漲價空間分析
成本傳導邏輯:蜜雪冰城以低價策略爲核心競爭力,原材料成本佔比約60%(如奶粉、糖)。若大宗商品價格上漲,公司可能通過供應鏈優化或小幅提價消化壓力,但大幅調價概率較低。
品牌溢價能力:公司計劃將IPO募資的12%用於品牌IP建設,但短期內仍以規模擴張爲主,提價空間受限於下沉市場競爭格局。
行業對標:參考星巴克(SBUX.US)年均2%-3%的價格調整幅度,預計蜜雪冰城未來漲價幅度或控制在 3%-5% 區間,且以區域性、單品試水爲主。
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