Google's Ad Revenue Outlook:
In Q4 2024, Google's ad revenue reached $72.46 billion, showing a 10.6% increase compared to the same period in the previous year ($65.52 billion). This growth was primarily driven by:
* Search and other properties: Revenue increased by 12.5% to $54 billion.
* YouTube ads: Revenue grew by 13.8% to $10.47 billion.
While these figures represent substantial growth, the rate of increase was slightly slower compared to previous quarters, partly due to a strong comparative period in Q4 2023.
$Alphabet(GOOG)$ $Alphabet(GOOGL)$
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