Here are solid reasons to consider selling Alphabet (GOOGL) shares today:

1. Regulatory Pressure: Alphabet faces mounting antitrust scrutiny in the U.S. and Europe. The DOJ’s case could force the breakup of its digital ad business, significantly impacting future revenue.

2. Search Market Erosion: AI-native platforms like ChatGPT and Perplexity are gradually chipping away at Google’s search dominance. Its market share dropped from 93% in 2022 to 89.7%.

3. Dependence on Ads: Over 75% of Alphabet’s revenue still comes from advertising. Any macroeconomic slowdown or shift in ad budgets could disproportionately hurt its business.

4. Rising AI Competition: Microsoft (via OpenAI), Amazon, and Meta are heavily investing in AI. Alphabet risks losing leadership if it lags in user adoption or fails to monetize Gemini effectively.

5. Slow Monetization of Moonshots: Projects like Waymo, Verily, and other “Other Bets” divisions continue to burn cash with little profit contribution, dragging down consolidated earnings.

6. Apple Dependency: Apple’s recent suggestion that Safari users are clicking fewer Google links has raised concerns about Google’s reliance on its default placement on iOS—a deal that could be at risk.

7. Valuation Compression Risk: Despite recent declines, Alphabet still trades at a premium compared to historical levels. If earnings growth slows, the stock could face further downside.

8. Geopolitical Risks: Increased tensions between the U.S. and China could impact Google’s global operations, especially in cloud services and hardware.

9. Weak Recent Price Action: GOOGL has declined ~16% in 2025 so far. Momentum traders may see this as a bearish signal, triggering further technical selling.

10. Market Rotation: Fund managers are reallocating from U.S. tech to international and value stocks, which could lead to reduced demand for Alphabet shares.