Google has finally reached an all-time high. If you feel like you’ve missed yet another opportunity to invest, don’t worry — stocks rarely move up in a straight line. The market will always find reasons to pull back share prices, and those moments often create the best opportunities.

I accumulated my position during peak fear, when many were saying that ChatGPT might replace search. I tried to explain to some of my friends otherwise, none of them actually listen. I'll take this opportunity to explain why I invested in Google. The reason I like Google is simple: it’s a monopoly-like business with one of the strongest moats in the world (obviously? if not why always have anti trust or monopoly law suit)

• Search dominance: “ChatGPT will replace search”? Not yet. As of today, Google still holds over 90% of global search market share, supported by scale, user data, and default distribution partnerships that competitors simply can’t replicate.

• Ecosystem integration: YouTube, Android, Gmail, Maps, and Chrome all reinforce one another, locking in users and making the platform indispensable. (Fun fact: YouTube alone generates more revenue than Netflix.)

• Advertising engine & cash flow: The ad business is still extremely profitable, providing massive free cash flow to reinvest in AI, expand Google Cloud, and other long-term bets.

Ironically, the very reason regulators and antitrust bodies go after Google is because of this dominance. Antitrust scrutiny is essentially a signal that a company has built a moat so strong it’s considered to have excessive market power. While these cases may trigger short-term volatility, I see it as an opportunity to add more shares.

History has shown that monopoly-like companies with durable moats tend to compound value for patient investors. Personally, I’m looking to add more Google when the stock eventually pulls back, and I believe it will continue to shine for at least the next 5–10 years.