【從直播間到巴黎快閃店：百年雙妹跨越山海講述“上海故事”】
中國網財經9月4日訊 最近，文化出海經營實踐類綜藝《巴黎合夥人》(由湖南衛視、芒果TV、小芒聯合出品)持續熱播，電商主播李佳琦作爲“貨管部長”，帶領上海家化旗下雙妹、薇諾娜、自然堂等12個國貨品牌登陸巴黎，開啓“顏YAN LAB”美妝快閃店，聚焦“國貨美妝出海”與“東方美學傳播”，成爲文化出海領域一次頗具創新意義的探索。不少觀衆在節目中發現，上海百年高端國貨護膚品牌雙妹竟然與巴黎有如此深刻的歷源。日前，記者隨美腕和雙妹團隊深入上海家化青浦工廠，溯源品牌發展歷程，共同聆聽這段跨越山海的“上海故事”。
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