Here are a few things that stand out:

1. Strong recent performance

• In the most recent quarter (ended June 30, 2025), Amazon posted net sales of about US $167.7 billion, which is around 13% higher than the same quarter last year.

• Their cloud arm, AWS (Amazon Web Services), grew roughly 17.5% year-over-year to about US $30.9 billion in that quarter.

• In the earlier quarter (ended March 31, 2025), net sales were ~US $155.7 billion, up around 9-10% year-over-year, and net income jumped to ~US $17.1 billion (US $1.59 per diluted share) from ~US $10.4 billion the year before.

So, bottom line: growth is happening. Even the mature parts of the business are producing good numbers.

2. Growth plans and future-oriented moves

• Amazon is heavily investing in infrastructure, AI and its cloud business. The comment about AWS “growing at a pace we haven’t seen since 2022” shows they’re turning momentum back on in the cloud.

• They’re upgrading their logistics and delivery systems (faster shipping, smarter fulfilment), which supports their retail business.

• They are growing advertising revenues, expanding into more services, and working on new tech features (voice assistants, AI shopping agents, etc.).

• They also project quite large capital expenditures in the coming years to support these growth engines.

3. Why I feel bullish

• Amazon has multiple “engines”: retail & marketplace, third-party seller services, cloud & infrastructure, advertising. That means they’re not all eggs in one basket — that’s good for long-term resilience.

• Because they’re still growing double-digit in the retail/commerce side and high-teens in their cloud business, the potential upside remains.

• The world is shifting: more online commerce, more cloud usage, more AI infrastructure, more demand for fast, efficient logistics. Amazon is right in the middle of that shift.

• For someone who’s thinking “hold for 5-10 years or more”, Amazon ticks a lot of boxes.

4. Some things to keep in mind (just to be realistic)

• Being big makes growth harder: keeping double-digit growth becomes tougher the larger you are.

• Heavy investments cost money now. If pay-off takes longer than expected, that could impact margins.

• External risks: consumer spending shifts, economic slowdowns, regulatory issues, competitive pressure — all of these could weigh on Amazon’s performance.

My take: If I were picking a company to buy and hold for the long run, Amazon looks like one of those that you can “buy and forget” for a while, and check back in a few years. It’s not a speculative gamble — more of a disciplined hold — assuming you’re okay with some fluctuations.

In simple terms: Amazon is one of the stocks I’d be comfortable keeping in my portfolio if I’m looking for lasting growth and influence, not just a quick flip.