$Celsius Holdings, Inc.(CELH)$ $Celsius Holdings, Inc.(CELH)$ Market sold down Celsius due to sudden loss of >$60 million for Q3, but that was due to one-time distributor termination cost to convert Alani Nu to Pepsi Co distribution network. While PepsiCo will fund the termination cost for Celsius, Celsius will still need to record the cost in its P&L, hence the losses. Excluding that, Celsius is actually profitable, that's why it's non-GAAP EPS is positive. Better buy in before the market comes to its senses.
Market sold down Celsius due to sudden loss of >$60 million for Q3, but that was due to one-time distributor termination cost to convert Alani Nu to Pepsi Co distribution network. While PepsiCo will fund the termination cost for Celsius, Celsius will still need to record the cost in its P&L, hence the losses. Excluding that, Celsius is actually profitable, that's why it's non-GAAP EPS is positive.
Better buy in before the market comes to its senses.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.
Comments
In a normal or green market, CELH would be trading at $55.