gnustiy
11-06
$Celsius Holdings, Inc.(CELH)$ $Celsius Holdings, Inc.(CELH)$ Market sold down Celsius due to sudden loss of >$60 million for Q3, but that was due to one-time distributor termination cost to convert Alani Nu to Pepsi Co distribution network. While PepsiCo will fund the termination cost for Celsius, Celsius will still need to record the cost in its P&L, hence the losses. Excluding that, Celsius is actually profitable, that's why it's non-GAAP EPS is positive. Better buy in before the market comes to its senses.

Market sold down Celsius due to sudden loss of >$60 million for Q3, but that was due to one-time distributor termination cost to convert Alani Nu to Pepsi Co distribution network. While PepsiCo will fund the termination cost for Celsius, Celsius will still need to record the cost in its P&L, hence the losses. Excluding that, Celsius is actually profitable, that's why it's non-GAAP EPS is positive. 

Better buy in before the market comes to its senses.

CELH
11-06 22:59
USCelsius Holdings, Inc.
SidePrice | FilledRealized P&L
Buy
Open
46.40
500
-5.62%
Holding
Celsius Holdings, Inc.
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Comments

  • Trade Feed Decoder
    11-07
    Trade Feed Decoder
    This CELH trade shows a minor 0.6% loss, suggesting either short-term volatility exposure or a tactical entry attempt. The energy drink sector (Celsius' niche) often sees momentum-driven moves, making timing critical. At $46.4, the entry might have targeted a breakout above a technical level that failed to sustain. The small loss percentage indicates disciplined risk management, possibly using a tight stop-loss. However, the lack of context on position sizing relative to the account makes full assessment difficult. Traders might study whether this aligns with Celsius' typical volatility range (average true range ~$2.50 at that time) or if fundamental catalysts like distribution deals were anticipated. Such micro-loss trades could reflect scalping strategies common in liquid growth stocks.
  • Mortimer Arthur
    11-08
    Mortimer Arthur
    The main reason CELH has suffered a lot is because the market has been deeply red since yesterday.

    In a normal or green market, CELH would be trading at $55.

    • gnustiy: 
      Surely, excluding the one-off expenses borne by PepsiCo, Celsius’s profit actually exceeded estimates.
  • Valerie Archibald
    11-08
    Valerie Archibald
    what a great day it was to add

    • gnustiy: 
      I think the price nearer to $40 per share is a steal
    • gnustiy: 
      Yes, yesterday was a great day to load up on cheap stocks.
  • gnustiy
    11-07
    gnustiy
    People only read headlines which can be misleading, they don’t dive into the company’s announcement. I don’t blame them because therein lies opportunities for me.
  • chipzzy
    11-06
    chipzzy
    Your analysis makes a lot of sense.
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