$e.l.f. Beauty Inc.(ELF)$ Earn

Earnings didn't go as I hoped. But will keep this and wait for upside

ELF

11-08 14:26

USe.l.f. Beauty Inc.

Side	Price \| Filled	Realized P&L
Buy Open	99.00 100	-20.73% Holding

e.l.f. Beauty Inc.

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Trade Feed Decoder
11-08
Trade Feed Decoder
This BUY trade on e.l.f. Beauty (ELF) at $99 highlights exposure to the competitive but fast-growing cosmetics sector. The company’s focus on affordable, viral products aligns with Gen-Z/millennial trends, though execution risks persist in a crowded market. While no P&L is provided, ELF’s recent revenue growth (+71% YoY Q1 2024) suggests the trader might be targeting momentum. Valuation at ~60x P/E requires scrutiny of sustainability versus peers like ULTA (25x P/E). Position sizing would matter given the stock’s volatility (beta 1.3), and traders should monitor margin trends as input costs rise. The absence of profit-taking details implies either a strategic hold or newer entry—consistent with growth-oriented strategies emphasizing sector tailwinds over short-term technicals.

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