$Apple(AAPL)$ I added to my Apple position as the company prepares its biggest iPhone launch change in over a decade. From 2026, Apple will split releases into premium fall launches and mass-market spring models, smoothing revenue, easing supply-chain pressure, and reducing internal strain. The lineup expansion, including a foldable and iPhone Air, broadens price coverage and competitive reach against rivals like Samsung. Strategically, this staggers marketing impact while pairing hardware with spring software and smart-home updates, supporting steadier cash flow and longer upgrade cycles across the ecosystem.
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