$九毛九(09922)$
Jiumaojiu is best known in China for its popular dining brands, but its latest move is less about opening more stores and more about how to go global.
Instead of exporting a China-grown concept directly, the company is increasing its stake in a North America–based hot pot chain that already resonates with local diners.
The interesting part isn’t the size of the deal, but the strategy behind it:
using localized brands as a bridge for overseas expansion.
This report is really about one question — what’s the most workable way for Chinese restaurant groups to grow abroad?
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