DG Rallies 4.3%, Presses Against $149 52-Week High

$Dollar General(DG)$

DG Rallies +4.29%: Testing 52-Week High at $149, Momentum Intact

Latest Close Data

Closed at $148.86 on Jan 13, 2026, up +4.29% (+$6.12). The price is just $0.20 shy of its 52-week high of $149.06.

Core Market Drivers

Strong buying interest persists as the stock challenges its yearly peak, reflecting positive market sentiment towards discount retail resilience.
Capital flow data shows net inflow of ~$1 million for the day, indicating balanced but positive accumulation.

Technical Analysis

Volume & Volatility: Traded 3.92M shares (Volume Ratio 0.99) with a 4.80% daily range, showing active participation.
Momentum (MACD): MACD histogram turned positive (+0.05), signaling a potential bullish momentum shift as DIF ($6.72) attempts to cross above DEA ($6.69).
Strength (RSI): RSI(6) at 78.16 is in overbought territory, suggesting strong near-term buying pressure but warranting caution for a pullback.

Key Price Levels

Immediate Pivot/Resistance: $149.06 (52-Week High). A confirmed break above could open path to $155+.
Primary Support: $142.21 (Today's Low). A break below may test $135.

Valuation Perspective

Forward P/E of 22.94 is above its historical average (17.29) and +1 Std. Dev. (19.88), indicating the market is pricing in premium growth expectations.

Analyst Targets

27 analysts have an average price target of $136.05. Consensus is mixed with 8 Strong Buys, 5 Buys, and 18 Holds.

Weekly Outlook

Expect consolidation near the $149 resistance. A successful breakout could target $155-$160. Failure to break may lead to a pullback towards the $142-$135 support zone.

Risk Disclaimer

This content is for informational purposes only and not financial advice. Trading involves risk, including potential loss of principal. Past performance does not guarantee future results. Conduct your own research before making any investment decisions.

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