Long term, the story is still intact. Meta has strong cash flow, a dominant ads platform, and real positioning in AI. But in the short term, the stock may stay volatile or move sideways as investors wait for clearer signs that these AI investments will pay off.
Instead of blindly buying the dip, a more measured approach makes sense. You can scale in gradually rather than going all at once. If you’re using options, selling puts at levels you’re comfortable owning the stock can be more efficient. It also helps to balance exposure with names that have more stable cash flow and less aggressive spending.
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