Have faith in Apple !

Apple Teases 'Surprise and Shine' — What Can Ternus Deliver at His First Event?

Apple fell 2.51% on Friday, two trading days before its event — confirmed on its website for 1 a.m. Beijing time on September 10 — the first launch under CEO John Ternus, themed "Surprise and Shine." A foldable iPhone is expected alongside the iPhone 18 Pro, with the standard model possibly pushed to 2027, concentrating demand at the high end. Apple is still up 18.02% YTD, ahead of the S&P 500, though KeyBanc has flagged the iPhone 18 launch as a potential negative catalyst. Buy ahead of the event on expectations, or wait for foldable pricing and inventory data?

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