Scenario
iPhone 18 outcome
AAPL reaction
đ˘ Bull
Strong upgrades + higher ASP + AI features drive demand
+10â20%
đĄ Base
Solid upgrade cycle, but mostly expected
+3â10%
đ´ Bear
Good launch but weak unit growth / margins pressured
-10â15%
Scenario
iPhone 18 outcome
AAPL reaction
đ˘ Bull
Strong upgrades + higher ASP + AI features drive demand
+10â20%
đĄ Base
Solid upgrade cycle, but mostly expected
+3â10%
đ´ Bear
Good launch but weak unit growth / margins pressured
-10â15%
Comments