Well, if you play the hype game it can also bite you back. So called investors, I'd rather call them speculators or gamblers, either have no clue about financials or don't care because some dude on WSB or YouTube told them that stocks xyz is the hottest thing to buy. Everyone runs in the same direction and people don't understand that such rollercoaster stock prices are the product of cleverly orchestrated short squeezes (in most cases) in combination with overly positive news which disregard said key financial figures and other warnings. Momentum, momentum, that's all that Joe Retail cares about. Guess what, huge wins also means huge losses for someone else, volatility isn't your friend, it's the friend of Robinhood and your broker, market makers and the big boys who will always beat you via their algorithmic trading and having much faster access than you can ever dream of.