The 5th factor: pure, unadulterated FOMO and a green line going up.
Jokes aside, it’s a tie between Competitive Moat and Cash Flow. You can have all the macroeconomic tailwinds and cheap valuations in the world, but if a company burns cash like a campfire fueled by hundred-dollar bills, or gets eaten alive by competitors, you’re just paying for a front-row seat to a slow-motion dumpster fire.
If the moat holds and the cash flows, the rest is just spreadsheet window dressing.
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