If Apple (NASDAQ:AAPL) were to

2022-07-17

If Apple (NASDAQ:AAPL) were to monetize advertising beyond the App Store, it could potentially be a $20bn business by 2026, according to BofA analyst Wamsi Mohan.

Mohan said in a research note Thursday that advertising could be the "next driver" for Apple's services growth.

"Apple’s competitive advantage remains its large and captive installed base. Apple’s 1.8 billion installed devices lend themselves naturally to be conduits for advertisers to reach a large demographic. We estimate that if Apple were to monetize advertising beyond the App Store, it could potentially be a $20bn business by 2026, driving up the pace of Services growth back to the high teens vs. concerns of a permanent slowdown

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Comments

HSTew
2022-07-17
HSTew
Apple is still one of the best stock to buy and keep.
Clarence1700
2022-07-17
Clarence1700
Please like, comment & Share this article.
- Dirui:
  K
Humbly
2022-07-18
Humbly
Apple users are typically people who are willing to spend on premium items. This is certainly a good base for targeting by advertisers and will earn Apple good money
JSQ
2022-07-18
JSQ
Apple is good to invest for long term when it launch it first iphone in the beginning. Now we doubt unless got next revolution products.
May168
2022-07-18
May168
Apple users are very loyal and they will own a whole suite of apple gadgets so this stock has a great moat and stickiness to it! The iot will only add value to the company!, viva la Apple
88wlam88
2022-07-18
88wlam88
Soon hitting 2 billion green apples worldwide
- JBT:
  Woah

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